CONTACT US: susi@contentgarden.co.nz  +64 274 346667

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Right message, right time, right platform, right focus...

The online space may appear to be the most spontaneous place around: but smart communicators know that a dedicated, disciplined approach matters a great deal.

Having a comprehensive content plan, based around your customer, their needs and perceptions, gives a logical order to what you put out, to whom, where and when.
It covers all of your online and digital content for a specified timeframe, looks at the ideal form for each piece, based on audience and channel, and outlines a framework that strikes the perfect balance between planned, proactive pieces and campaigns and more spontaneous, real-time, reactive activity.

It also ensures that you know what you are looking to achieve from your content marketing efforts, that they tie back to your business and wider marketing goals, and that any reactive material is brand appropriate and purposeful. 

We help our clients work out where to focus their social energies, how online social activity, engagement and community building fits with the rest of their marketing, communications and customer services goals, and what an effective plan looks like for an individual campaign, or three to twelve month period. 

Our plans get right down to the nitty gritty - what topics or areas will we focus on? How will we do it? What creative and promotional ideas do we need to get, and keep, our online communities hooked? How will we manage the risks, and make the most of the benefits? Who will do what, when, and how often? What does your organisation’s social ‘voice’ look, sound and feel like? What will success look like, and how will we measure it? How often and how will we review and refresh our approach?